Your Growth Partner for What’s Next
Senior Marketing, Brand and Communication Judgement for Visionary CEOs
Rebecca Salt, founder of the The Salt Advisory
You’ve outgrown ad-hoc marketing and communications, but you’re not ready for the big agency retainer. The Salt Advisory gives founders and growth-stage CEOs senior level judgement and a bespoke service for today’s toughest challenges, the next stage of growth and the exit beyond it – without a complex supporting infrastructure.
Twenty+ years across Fortune 50, FTSE 100, private equity and start-ups, The Salt Advisory brings judgement that cuts through complexity; expertise across brand, marketing, culture, change and communications. Reputation built, demand accelerated, growth you can measure. Every recommendation is grounded in data and is unafraid to challenge your thinking.
Fancy a confidential chat about a current challenge, or want to learn more?
A leader’s brand is reputation, earned through hard work. Based on customer experience and thoughtful positioning across every channel. Your brand represents you when you are not in the room.
— REBECCA SALT, FOUNDER
A leader’s brand is reputation, earned through hard work. Based on customer experience and thoughtful positioning across every channel. Your brand represents you when you are not in the room.
— REBECCA SALT, FOUNDER
Expertise For the Seat You Sit In
The Salt Advisory pairs sharp judgment with something rare: the ability to run marketing and communication as one strategy. Advice across the whole marketing mix, with metrics built in so, results are measured, not asserted.
01
CEO Advisory
Counsel, candor and a safe space to think out loud – on the challenges, complexity and decisions that shape reputation and growth.
For founders who need a senior sounding board that remains focused under pressure.
02
Strategy & Insight
Customer insights and feedback combined with data and research to solve the problems that matter: market and competitor analysis, audience segmentation and a clear GTM strategies.
For CEOs who need to pull the right growth levers - fast.
03
Executive Communications
Executive communications that builds presence, storytelling and content. Keynotes written and delivery supported by thought leadership and narratives.
For CEOs looking to amplify executive and brand presence.
04
Values, vision and mission are easy to write and hard to land. The Salt Advisory guides employer brand & culture strategy, culture frameworks, ongoing engagement, and change management that sticks.
Culture & Employee Engagement
For growth-stage teams where culture is starting to strain under scale.
05
Brand & Positioning
Brand architecture and awareness, messaging frameworks and narratives built to last beyond the next campaign.
For founders who need a clear differentiated story before they scale it.
06
Go-to-Market Strategy
Enterprise execution, sales enablement, and AI-driven marketing innovation put to work.
For CEOs building or fixing the engine that turns attention into pipeline.
Judgement Earned
Rebecca Salt has twenty+ years taking brands through their toughest moments to the inflection points where innovation drives growth. She launched The Salt Advisory in Fall 2026. Prior to that, she spent 11 years at Amazon in senior leadership roles across communication, brand, marketing and engagement and Chief of Staff for a leading tech and Operational VP. Most recently she led marketing and brand to externalize Amazon’s logistics to third parties, and has held regional and global internal and external roles supporting the growth of Amazon Operations.
Before Amazon, while based in Europe, she held international leadership roles, driving growth and engagement for several FTSE 100/FTSE 250 and DAX companies.
Her experience is broad, and she brings a unique perspective from sitting at the table for many critical business moments—from PE exits to M&A to headline-making campaigns and tech-enabled product launches. Representing a different way for leaders to access high-level strategic expertise.
Today, she helps growing businesses through the hardest parts of operating in an increasingly complex environment, drawing on her experience protecting reputation, driving demand and product loyalty, strengthening engagement and culture. Her speciality is supporting CEOs and the C-suite in making strong, long-term decisions while building personal and corporate brands. She can understand problems and provide informed solutions.
Wondering if The Salt Advisory is the right partner to help grow your business – let's chat.
I worked with Rebecca on one of the most innovative workplace reputation campaigns in Amazon’s history. She understands how marketing, branding and communications can combine to create authentic and powerful messaging across internal employee channels and external customer engagement. Finding someone who can create the right storytelling and messaging across PR, Marketing, and Internal Comms is rare and a powerful business accelerant.
— DIRECTOR, AMAZON OPERATIONS
Let’s connect
Request time with Rebecca to find out more, or discuss a problem keeping you up at night.
“It takes 20 years to build a reputation and five minutes to ruin it.”
WARREN BUFFET
TELEPHONE
+1 206 376 7706
OFFICE
5101 14th Ave NW
Suite 200, PMB 529
Seattle, WA 98107